Filed under: Designer
We have a print add out in Europe this month, I set up the design and the team there add a few details like the award and some benefits – great to see the hard work getting out there. Great Product and great form will pay off in brand equity.
Get on your bike.
Filed under: Designer
The first week back to the office was a week where creative services at SUGOI hit the ground running – or should it be pedaling, We held a sales conference in Europe, and we announced our place in cycling greatness by getting on board with Liquigas Cannondale as the technical apparel sponsor. We needed collateral (deliverables) for both. First off a Nordic sheet for the Europeans was essential, and was a long time coming – I think this project hits the cutting room floor more often than not so we were determined to make it happen. It included a quick photoshoot, a couple long days and one late night press check.
Ryan and I didn’t stop there - Liquigas was calling and this was exciting – being a cycling fan makes this madness a little bit easier. Working with some great guys at Cannondale, our developers working over time, a photographer in Italy, some long days, and a late night press check followed by another visit to the printers in the early morning yielded a great product.
I got a call from Munich yesterday, and both pieces were well recieved.
Job Done. well – if I do say so myself.
So I am out doing a little shopping – tis the season after all.
For me every shopping trip is an opportunity to stop and check out the Magazine rack and this trip was no different, even if it was dressed up like a Christmas mission – I managed a stocking stuffer out of it. Here is what I found that would make more interesting stocking stuffers, for the good and not so good on your list.
First, a cover shot of a model I recently worked with on a SUGOI shoot – way to go Brandi. I hope our pro deal helps you get some new running stuff – hint hint.
Second, not that I need another excuse to tell anyone how much I think James Jean is incredible but here it is in its lowbrow finest – I mean that (lowbrow) in a good way.
Next – Another award for the Urban line – that is 4 awards that I know of – my head is swollen and I am not going to say anything about my name not being in the write up.
Fourth, no report would be complete without a missed opportunity – finishing number 2 in the art direction race for this rag was a good thing – everything happens for a reason.
Filed under: Designer
If you ever have a chance to see Marian Bantjies speak you must, and if you have a chance to see here work you should. Marian was a regular guest of the Communication program at Emily Carr and I took every opportunity possible to hear her speak. She played a major role in Canada’s GDC ( Graphic Design Association) and is continuing to change the landscape of Graphic communication. Ego – no doubt, justified – you decide.
Filed under: Designer
Continuing to combine my interests in design and bikes has allowed me to really embrace my work with Jeff Bryson and his Racing Clan – Here is a banner show-casing the Neds Ga___p Jump. More decals are coming soon for the team and the Clan will be Nation wide. I will also have a post soon about “Tuned by Buckwheat” identity project – stay tuned.
I need to Thank Matt and all the people who made Graphex 2010 possible – here are Matts Kind words about the MEC Urban Line.
Co-Principal Emdoubleyu Design, Vancouver, BC // emdoubleyu.com
This was a tough decision, but I gravitated towards
this project for a number of reasons.
One, I’m a cyclist.
Two, I’ve done bike design and bike graphics and
I think the designers on this project came up with
a branding solution for these new bikes for MEC in
a really unique, innovative but totally appropriate
manner. They are urban bikes, they are supposed
to be stealth—you don’t want loud splashy graphics—
and I like the fact that these guys don’t have
to compete against other bikes in the store so they
were able to go quite understated in the design. With this design you would have
no problem worrying about locking these bikes on the street because they don’t
look that fancy from the distance, but when you have a chance to get closer and
see the graphics details come together, it is like a very intricate and subtle tattoo
that not many people get to see up close, and you keep discovering new things
on it every time.
And three, they are lots of fun…I’m jealous!
I can not say enough how great it was to work with Terry, Tim, and Judy at MEC on this project and of course credit is do for all the Creative minds at Fleming – who entered this at GRAPHEX 2010 – Design Currency in Vancouver. All the Awards can be seen here – http://graphex.gdc.net/winners/winners.html
Filed under: Designer
Mr. Sagmeister never seems to fall short, taking the obvious and not so obvious and serving it all up as a unified Typography project. I enjoy this much better than the self mutilation that he used to put himself on the map of design greats.
Credit for a great project needs to go to Judy, Tim and Terry at Mountain Equipment Co-op, Blair and Felix at Fleming Design, and myself Ian at Hoffmanian Creative – I hope everyone enjoyed the project as much as I did – Now stop talking about it - get out and Ride.
These are a few illustrations for a client who is putting together a training manual. These are some of the first drafts. They are fun little pieces to work on because of the technical demand – I am of course not refering to the challenges of the pencil and pen but more so the challange of accuracy in the images
So after a few meeting and a few more people seeing the illustrations there was of course a few changes. The newer ones you see here are interesting in that I used the vector non humanist approach for the human elements and a humanist, traditional illustration approach for the mechanical elements – I am satisfied with the out come. These will be public facing info pieces in a store near you – soon.
Filed under: Designer
Life magazine has had its up and downs, and few near death experiences, and for the most part a life that perhaps by some sort of poetic justice resembles that of a real life. I am not saying that Life Magazine is forty – we know its older than that – but somebody – picture here completely out of context The Father of Funny man Russell Peters shaking his finger disgustedly in his general adolescent direction – Sommmmme-b-o-d-y – turns forty this June – Life half over or half begun – Full? – depends on how you look at it. Can life be half full – What is that supposed to mean.
This Life logo here is a bit fatter, than the logo we see today – perhaps a little less health conscious than today’s life. Kerned a bit tighter than today’s spacious version. And the red, well the red – tape perhaps – is closer to “Life” than it once was – I am perhaps grasping if I am going to draw a parallel there but I am sure there are many.
You can see Life on line now sporting what has always made it great and that is the pictures – I after all am a visual kind of guy.
Salute to the Gemini’s – Salute to Life
