ProcessHaus

Designers have it easy.

hoffmanian — Tue, 10 Jan 2012 05:04:14 +0000

Filed under: Uncategorized

Obsessionbikes.com – Illustrated

hoffmanian — Thu, 03 Nov 2011 04:59:05 +0000

Great opportunity to work with Matt Warburton at Emdoubleyu Design – this time illustration for a bike store in North Vancouver – Aptly named and branded Obsession – because of course they are obsessed about bikes.

Here is a few sketches working towards the above illustration – there are a few more on the Obsession site as you click through all the great things that make Obsession so obsessed.

This first image was a quick sketch to show Matt what I was thinking and what google said bike fit was – it was not what he was thinking:

This second one is after a visit to the store to see the tools used for bike fit:

I was on the right track – but it clearly needed a person or 2.

This was the best part – the characters were “too” accurate and I was not doing what I do best – illustrate – this was close to a finished drawing.

Filed under: Illustration

Still Alive and Creative

hoffmanian — Mon, 27 Jun 2011 06:34:06 +0000

It has been awhile since visiting processhaus – never too late they say.
I have been busy and will try my best to get caught up.
For now – to show you I am alive and creative – a quick snap of my sketch book.

Something for the poet and the play write, something for the youth in all of us and of course that lover of design. 3 characters from my psyche.

Batman, Shakespeare, and icaribou.

caribou

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Design – Minimal time – Great Start to 2011

hoffmanian — Sun, 16 Jan 2011 01:30:26 +0000

The first week back to the office was a week where creative services at SUGOI hit the ground running – or should it be pedaling, We held a sales conference in Europe, and we announced our place in cycling greatness by getting on board with Liquigas Cannondale as the technical apparel sponsor. We needed collateral (deliverables) for both. First off a Nordic sheet for the Europeans was essential, and was a long time coming – I think this project hits the cutting room floor more often than not so we were determined to make it happen. It included a quick photoshoot, a couple long days and one late night press check.

Ryan and I didn’t stop there - Liquigas was calling and this was exciting – being a cycling fan makes this madness a little bit easier. Working with some great guys at Cannondale, our developers working over time, a photographer in Italy, some long days, and a late night press check followed by another visit to the printers in the early morning yielded a great product.

I got a call from Munich yesterday, and both pieces were well recieved.

Job Done. well – if I do say so myself.

Filed under: Designer

2010 in review

hoffmanian — Mon, 03 Jan 2011 18:20:25 +0000

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

The Blog-Health-o-Meter™ reads This blog is on fire!.

Crunchy numbers

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 4,500 times in 2010. That’s about 11 full 747s.

In 2010, there were 18 new posts, growing the total archive of this blog to 119 posts. There were 38 pictures uploaded, taking up a total of 25mb. That’s about 3 pictures per month.

The busiest day of the year was March 22nd with 272 views. The most popular post that day was Bicycle Graphics for Mountain Equipment Co-Op – The Process.

Where did they come from?

The top referring sites in 2010 were facebook.com, hoffmanian.ca, ow.ly, zlogblog.com, and twitter.com.

Some visitors came searching, mostly for vancouver 2010, standover height, secret logo, bicycle graphics, and processhaus.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

Bicycle Graphics for Mountain Equipment Co-Op – The Process October 2009
1 comment

More Illustration – Bike Stuff of Course August 2009

Find out your professional archetype at StopTheGuessing.ca August 2010

Logo Ideation June 2008
1 comment

Illustration – If its not exciting – make it interesting. April 2008
1 comment

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Iphone Update – Art and Design at the Magazine Rack – One of my favorite Places

hoffmanian — Tue, 14 Dec 2010 06:43:52 +0000

So I am out doing a little shopping – tis the season after all.
For me every shopping trip is an opportunity to stop and check out the Magazine rack and this trip was no different, even if it was dressed up like a Christmas mission – I managed a stocking stuffer out of it. Here is what I found that would make more interesting stocking stuffers, for the good and not so good on your list.
First, a cover shot of a model I recently worked with on a SUGOI shoot – way to go Brandi. I hope our pro deal helps you get some new running stuff – hint hint.
Second, not that I need another excuse to tell anyone how much I think James Jean is incredible but here it is in its lowbrow finest – I mean that (lowbrow) in a good way.
Next – Another award for the Urban line – that is 4 awards that I know of – my head is swollen and I am not going to say anything about my name not being in the write up.
Fourth, no report would be complete without a missed opportunity – finishing number 2 in the art direction race for this rag was a good thing – everything happens for a reason.

Filed under: Designer, Illustration

Inspired Collision – Illustration

hoffmanian — Tue, 07 Dec 2010 05:58:19 +0000

Have you seen James Jean’s new painting collision, it is amazing – of course. I thought I would share my own crash course in drawing attention with scars and stitches.

Filed under: Illustration

Found Modern Type – Hoffmanian

hoffmanian — Tue, 09 Nov 2010 08:14:13 +0000

Found Modern Type – sort of – Socialist, sure. Conformist, OK, Idealist – Absolutely. Just for Fun.

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Store IN Store – Design and Marketing

hoffmanian — Sat, 23 Oct 2010 02:58:33 +0000

Here was a fun little project turned around in a very short time. We are building these store in store displays – working closely with our reps, my designer work horse George, our marketing team, local retailers, and Supergraphics (Kelvin). Thanks to everyone for making this happen.

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Greenhouse Growers – Brand in Action

hoffmanian — Mon, 20 Sep 2010 21:28:47 +0000

I need to thank Glen Sweetman, my connection at the Greenhouse Growers Association in Saskatchewan for sending me these snap shots – some of my branding work in action ( James Glen helped me with this project ) Great to see it live (analog style) and working for the growers.

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