It would seem almost automatic that a lifestyle company would need a great video to celebrate a silver anniversary. Working with Matt Dennison was an easy choice to get the job done. I built out the story board, the timeline, which in turn lead to the script based on that process. There were many people pulled into the loop to ensure the story was accurate. Chris Gagan our Product Director cleaned up the script – it is his voice walking you through the exciting history of SUGOI and many of the successes.