Author: thehoffmanian

Amy and the Crew at Momentum Magazine had a great Issue Kick off party Tuesday night at the Alibi Room in Gas Town, the foot of main street walking distance from the Studio. I was there and the beer from Lighthouse brewery was flowing nicely, and of course the icing on the cake is that the issue of Momentum is looking great. There was great conversation about bikes of course, and magazines, and bike culture and where Momentum is making waves over North America and around the world.

I have an illustration in this issue and some design work aswell, it is great to be apart of such a diverse group with a common interest, pick up Momentum today, or follow the link on my blog and get it sent to your door, after all I am sure you are too busy looking after your Drive Train.

All the Best

It has been a great experience working with this guy Ben—some of you know who he is—he has huge plans and a handful of business ideas. These are a couple logos that are in development for such adventures। I would be curious as to what you think of them and over time I am hoping to post more of the work we are doing together—

Check back for more visuals and I am hoping to include a bit more of the design process

Proof of Concept,
The concept (a 50 page prototype) is complete, although it is under constant critique and could change. The Green book was an amazing journey and I wish I could continue on that same path. I will work on it again but for now it will stay very much the way it is—a product of experience. It contains an outstanding interview with Kelly form Endless biking and a group interview with 5 individuals form the NS Ride mountain bike society in Vancouver. It ends with a spread introducing Scott form Secret Cycle and one of his ever so interesting quotes. The book is complete with maps and podcasts to compliment the great first ride experience stories. The stories of course are the springboard that will inspire you and get you off the couch on and onto your bike. The trails of Vancouver North Shore Want you there. I should thank Matt from Emdoubleyu Design for mentoring the project and Dan at NSMBA for getting the ball rolling with some of the great names in the Vancouver mountain bike scene including but not limited to Jay at Norco, Kelly at Endless, Brian, Euan, Michelle, and Sheldon at NS ride, Scott at Cove (Secret), Jeff at Specialized, Grant at Obsession, the great photo’s on loan from Euan and Sterling, and everyone who made the project possible and inspiring. It was Inspiring to say the least.

I would love to hear what you think of the images posted and if you are in the Vancouver area and want to see the book – I am always available to have a coffee and talk about bikes.

The East Vancouver Cultural Crawl was inspiring, this is a sketch of a Robinson Sculpture that was amazing. If you missed the crawl this year you missed out, the only good thing is that it will most likely happen again in a year from now. The artists open their studios, there is food and drinks, great music, and amazing things to enrich your cultural experience. I am happy it inspired me to get my sketchbook out again, this is a bit of the mess I made.

So you are pedaling your sorry butt to work, to school, or to where-ever you feel the need to get to. As you pedal you see others spinning along the same roads and trails. Momentum Magazine had a group of writers come up with the field guide outlining the details of these individuals. I was part of putting those well written descriptions into a visual form. If any of these characters somehow resemble you it is strictly a coincidence – unless of course you have a big nose, carry some extra weight around the middle and your back hunches as if you have been mopping floors for 50 years – in which case I saw you on Adanac bike route.

These were some of my favorites. Check out Momentum Mag for the others, you can follow the link on my Blog then browse contributers – Ian

I was talking about my work with a publisher, casual of course and he was looking through some old stuff. This was a big part of the conversation – Ralph. I did this Ralph image about 4 years ago. It is full of content, context and interesting form. I don’t know if I ever really thought much of it other then it was an exersice in Alberta politics. Something I don’t claim to know all that much about. Maybe I will do more of this – James Joyce would.