Working with Dorel had me in some rewarding situations, producing this edit with a great crew at SUGOI Performance Apparel, Cannondale bikes and the uber talented Matt Dennison was with out doubt one of those times. Lots of work but this edit was a hit with the sales team / blurring the lines between dealer and consumer facing assets – you know what I am talking about.

SUGOI in Stores NOW

Looking at the seasons in apparel you are always living in 3 time periods, the line that is soon to be presented to the Reps, the line that is being shipped to the stores and the line that is actually at retail. Here is a bit of looking back, some new graphics at the time, an exciting photoshoot, some amazing product and of course some special people. Now at RetailImageImageImage