Logo Ideation

It has been awhile since I posted process so here is a selection of some digital ideation. I will spare you the 10 pages of sketchbook work that got me to this point in the creative journey. The client for this logo has been very particular about the numerous levels of meaning within the form and the colour of his logo. We are at the point now where we are starting to refine those elements and get something that we will both be happy with. I should be happy too – right. I am looking forward to getting the form finalized and seeing it in action for the shop.

Stop by Secret Cycles on the West Coast and say hi.

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