I need to Thank Matt and all the people who made Graphex 2010 possible – here are Matts Kind words about the MEC Urban Line.

Co-Principal Emdoubleyu Design, Vancouver, BC //
This was a tough decision, but I gravitated towards
this project for a number of reasons.
One, I’m a cyclist.
Two, I’ve done bike design and bike graphics and
I think the designers on this project came up with
a branding solution for these new bikes for MEC in
a really unique, innovative but totally appropriate
manner. They are urban bikes, they are supposed
to be stealth—you don’t want loud splashy graphics—
and I like the fact that these guys don’t have
to compete against other bikes in the store so they
were able to go quite understated in the design. With this design you would have
no problem worrying about locking these bikes on the street because they don’t
look that fancy from the distance, but when you have a chance to get closer and
see the graphics details come together, it is like a very intricate and subtle tattoo
that not many people get to see up close, and you keep discovering new things
on it every time.
And three, they are lots of fun…I’m jealous!

I can not say enough how great it was to work with Terry, Tim, and Judy at MEC on this project and of course credit is do for all the Creative minds at Fleming – who entered this at GRAPHEX 2010 – Design Currency in Vancouver. All the Awards can be seen here –

More Illustration – Bike Stuff of Course

These are a few illustrations for a client who is putting together a training manual. These are some of the first drafts. They are fun little pieces to work on because of the technical demand – I am of course not refering to the challenges of the pencil and pen but more so the challange of accuracy in the imagesSeat height infographicStandover height infographicFrame Label infographic

So after a few meeting and a few more people seeing the illustrations there was of course a few changes. The newer ones you see here are interesting in that I used the vector non humanist approach for the human elements and a humanist, traditional illustration approach for the mechanical elements – I am satisfied with the out come. These will be public facing info pieces in a store near you – soon.

Standover height image revisedSeat Height Image revised

Half a lifetime ago – 40 years

Life magazine has had its up and downs, and few near death experiences, and for the most part a life that perhaps by some sort of poetic justice resembles that of a real life. I am not saying that Life Magazine is forty – we know its older than that – but somebody – picture here completely out of context The Father of Funny man Russell Peters shaking his finger disgustedly in his general adolescent direction – Sommmmme-b-o-d-y – turns forty this June – Life half over or half begun – Full? – depends on how you look at it. Can life be half full – What is that supposed to mean.


This Life logo here is a bit fatter, than the logo we see today – perhaps a little less health conscious than today’s life. Kerned a bit tighter than today’s spacious version. And the red, well the red – tape perhaps – is closer to “Life” than it once was – I am perhaps grasping if I am going to draw a parallel there but I am sure there are many.

You can see Life on line now sporting what has always made it great and that is the pictures – I after all am a visual kind of guy.

Salute to the Gemini’s – Salute to Life